Add my name to the list of those, yes you are out there, that have been burnt by the word “Ready” in advertisements. A few weeks ago I finally got around to picking out a 10 year work anniversary gift from a collection of assorted things. They use to give out a Rolex. Ahh, those were the days. I picked out a Blue-Ray player which included a 5:1 stereo with wireless rear speakers. Or so I thought, those rear speakers were the type Wireless “Ready“. The“Ready” means you have to purchase an additional wireless adapter at the low cost of $100+. So naturally I had to go back to the corporate collection of assorted things and read through the description. No way did I miss the word Ready, did I? Yep there it was, my now infamous word “Ready”.
I bet you are wondering why I wrote this crazy post. If you think it is to inform the masses. Nope, hardly anyone reads my posts. Actually I have two reasons. One is I figured if I wrote a post on this then I would remember and most certainly catch it the next time. The second is, a few days ago my friend Dan and I were looking through the latest Fry’s advertisement and Dan noticed a good deal. He did the wise thing and looked it up on their web site to see what the product actually included. As he was reading through it out loud he stated the word “Ready” and looked at me and said, ” I wonder what the hell that means?” All I could do was laugh.
Until next time, stay “Ready” everyone!